Hi, I’m Mette Saliba Lorenzen, founder of Mettelina. Today I run a cupcake café, but my story began in a very different world.
The Early Dream
Since I was young, I dreamed of having my own business, inspired by my dad who ran his for over 30 years. I didn’t know what that business would be — only that I wanted to create something of my own. Life, of course, had other plans. I studied Business Communication and Marketing, considered teaching and journalism, and eventually moved to Malta in 2009 — following love and adventure.
Starting Over
Life in a new country wasn’t easy. My first job was as a waitress, barely covering rent. I joined a local handball team to improve my English and integrate — a decision that unexpectedly changed everything. Thanks to my coach at that time, I got an interview in the iGaming industry, starting as a Customer Service Agent supporting Danish and German customers.
Finding My Path
I quickly discovered a love for problem-solving, communication, and creating great customer experiences. Over the years, I progressed into leadership roles, eventually becoming Director of Global Customer Service, managing over 300 people worldwide. Those years taught me a lot about people, purpose, and perseverance, but my childhood dream quietly waited in the background.
The Leap of Love
In March 2025, I finally followed that dream. I left my corporate role to focus entirely on Mettelina, turning my passion for food and creativity into a business I could call my own.
Where It All Began
Mettelina started in 2010 as a small side project. I wanted to create cupcakes I loved — lighter, softer, and with a frosting smooth as ice cream. The name comes from my Maltese nickname, given by my mother-in-law: “Mettelina” — meaning something like “sweet little Mette.” It perfectly reflects my Danish roots and Maltese home.
In 2020 during Covid, I found the perfect home for my Mettelina business in Valletta, but it was a long project that finally was finished and ready to open in 2025.
Creating Mettelina
Mettelina is about more than cupcakes. It’s a space inspired by hygge, the Danish art of coziness, connection, and joy. Here, every cupcake is unique, handcrafted with care, and every detail is designed to create a meaningful moment.
At Mettelina, you’ll find gourmet cupcakes, artisan coffee from LOT61, fine teas from Tettiera, champagne by the glass, and Danish delicacies like Copenhagen Sparkling Tea and Bülow Lakrids — products I personally love and believe make the experience special.
The Journey Continues
Moving from corporate leadership to entrepreneurship has been challenging and rewarding. In many ways, the two worlds aren’t so different: both require vision, empathy, resilience, and purpose.
The biggest change? Every cupcake, every decision, every detail now carries a piece of me — and that is what makes this journey truly worth it.
Looking forward to host you at Mettelina.
Mette
